Product leader with 10 years of executive experience. I set product strategy, lead cross-functional teams and drive measurable outcomes — repeatedly launching first-of-their-kind products that beat market benchmarks, grow in core metrics and scale.
Selected achievements
Innovation: launched the world's first of the kind innovative adtech product with major brands (Nissan, Gillette, Budweiser). Outperformed market CTR benchmarks by 2.5-5x (direct competitors' CTR 0.5-1%, top solution on market 1.84%, our company — 4.8% for 2 years).
Monetization: built and scaled adtech product from custom development to programmatic platform with various monetization models: licensing, B2B2B and B2B subscription.
Product scaling: achieved 100M+ yearly views and 50% YoY revenue growth for 2 years in a row.
Hands-on AI
Built daily token-cost telemetry and cut per-task processing cost ~2–3× via prompt tuning, caching, moving non-deterministic LLM tasks to deterministic scripts, and infra rework (personal-project scale)
Designed and ran a multi-agent product workspace: AI conductor agents, explicit coordination protocols, honesty norms and quality gates covering market research, task tracking, documentation, the design system, monitoring and code. Took the product B2C app from research to production.
Experience
Brandis — Co-founder, Head of Product
June 2018 – August 2026 · Founded Brandis — a marktech & adtech company. We had 14 employees and developed clickable in-video ads with engagement tools and convertion mechanics, boosting CTR and reducing CAC for advertisers.
Sales pipeline: built a sales pipeline with 35% call-to-partnership conversion for the company's B2B marktech product.
Partnerships and sales: secured strategic partnerships with major production studios, Twitch, Formula 1 and projects with 100+ global brands.
Hypothesis testing: launched and got to first revenue several products based on a company's core tech, testing hypothesis through market research and CustDev.
Top tier products: shipped a first-in-the-world interactive overlay for viewer engagement during Formula 1 official broadcasts. Achieved a 75% engagement rate and 32% sustained engagement rate vs a market benchmark of 20%.
KPI analysis and optimization: drove metric growth via A/B testing and customer research. Improved CTR (core business metric) 15–20% YoY for 2 years, and vital metrics for growth such as adoption rate for influencers who used or product (grew adoption rate from 30% to 65% in two years, getting 3000+ streamers to sign up).
Leadership: led company through crisises and several product pivots, keeping investors' trust and the team paid and informed.
StarLadder — Senior Product Manager & Analyst
June 2016–May 2018 · StarLadder was a world top 3 producer of esports content and a core stage/event/broadcast/web production partner for World of Tanks, Valve, PUBG Studios and other AAA game companies.
Executive product strategy: conducted market research and advised the board on a new products and revenue opportunities. Built business and product requirenments for a new generation of company's B2B products such as event and tournament platforms and tools for viewers' engagment and social media marketing. Developed products secured a market advantage for the company and big long-term contracts with major companies, eg with PUBG Studios and Wargaming.
Gaijin Entertainment — Senior Product Manager, Competitive Gaming
October 2014 – May 2016 · Gaijin is a top-tier game development and publishing company, most famous for War Thunder, one of the most popular online PC games of all time.
Product and team leadership: was responsible for designing and launching competitive in-game products on the audience of the game with 1 million MAU: from business requirements to design.
Monetization through competitive gaming: built competitive products that incentivized spending both premium and soft currencies, improving both lower levels of KPI trees (soft-currency spending, in-game time, DoD retention) and direct in-game purchases.
Profitable esports scene: designed and launched the only profitable for publisher esports league in Europe to this day with proffessional teams, purchasable content for funs. Project was profitable, boosted first purchases for new users (vital metric) and viewership skyrocketed from 300-500 to over 20,000 live viewers, surpassing main competitor with 10x bigger audience.
Alternativa Games — Head of Esports & Head of Trust & Safety
2011–2014 · TankiOnline, a major online game
Esports: negotiated TankiOnline's entry into pro esports (SLTV Series), scaling project to a global audience.
Fraud and abuse prevention: as a Head of Trust and Safety, with limited resourses designed and Introduced new fraud prevention and moderation systems. Reduced fishing by 40% and abuse-related moderation tickets by 80%.